Ad setup built for results

Ads in Meta, Google, and TikTok built around a specific goal — leads, sales, or payback (ROAS), not just impressions. I run every account personally and report cost per lead and ROAS as plain numbers every week.

Request a strategy session

Process

What's included

Choosing the channel for your goal and audience: Google catches people already searching to buy; Meta and TikTok create demand and find new buyers. At the start it's usually one channel, so the budget isn't spread thin.
Strategy and account structure: I lay out campaigns, ad sets, and ads so the algorithm learns faster and finds buyers, instead of burning budget on a random audience.
Setup built around a specific goal: leads, sales, or payback (ROAS). The algorithm optimizes for exactly what you set — so we pick the goal before launch.
End-to-end analytics (GA4, pixel/CAPI, Make) — I build it myself, so I can see real leads and sales, not just part of them. Creatives (static and light animation) and reports are already part of management.
Launch, getting through ad review, and weekly management through the algorithm's learning phase.

Outcome

What you get

Campaigns launched for your goal

Campaigns launched around your specific goal — leads, sales, or ROAS.

Channel matched to task and budget

A channel matched to the task and budget, without spreading money thin at the start.

An account structure built to scale

An account structure where working combinations can be scaled with budget without restarting learning — that is, you scale up what's already bringing in leads.

Control over cost per result

Control over cost per result: every week you see your cost per lead (CPL) and ROAS as plain numbers and know where each part of the budget went — I cut the weak combinations and scale the working ones.

Why

Why your business needs this

So your budget works toward your goal instead of a random audience — that makes each lead cheaper and the result predictable. For example: a campaign set to the "traffic" objective brings cheap clicks but no orders, because the algorithm optimizes for exactly what you set.

This means you pay for leads and sales, not for impressions. I run every account personally — no layer between the person making the decisions and the person running the ads; decisions are made on your own numbers for cost per lead and ROAS.

Timeline

How long it takes

The technical launch takes a few business days. Then comes Meta's ad review (usually up to 24 hours, sometimes longer) and the learning phase — 2–4 weeks: to reach stable performance, the ads need about 50 conversions in 7 days. First signals from ad combinations — in 1–2 weeks; conclusions — after the learning phase, 2–4 weeks; a stable cost per lead — in 1–2 months.

Channels

Advertising by platform

I set up ads separately for each channel — each one closes its own business situation:

Google Search Ads — when there's already demand for your product or service: it catches people searching to buy right now (the hottest intent).
Instagram and Facebook ads — when you need to create demand and find new buyers who aren't searching for you yet; one Meta account for two audiences.
TikTok ads — when the product is best shown in motion: short video cheaply puts your offer in front of a broad audience of new buyers.

Budget

How much it costs

The ad budget you pay straight to the platform: Google — from 20,000 UAH/mo to start, Meta — from $1000/mo, TikTok — from $1000/mo (platform minimums: $20/day per ad group, $50/day per campaign). My work (setup and management) is priced separately — I name the exact figure after the strategy session.

Cost-per-result benchmarks by platform and niche (Ukrainian market):

Platform	Niche	Benchmark
Google (Search)	Services, beauty	lead 200–600 UAH
Google (Search)	Real estate, B2B	lead 800–4000 UAH
Meta (IG/FB)	Local services, beauty	lead 40–150 UAH
Meta (IG/FB)	Online education	registration 65–200 UAH
TikTok	Impulse services, beauty	lead 80–600 UAH
TikTok	Apps	install 40–150 UAH

This way you see up front how much to set aside for ads in your niche. We'll size the budget for your goal at the strategy session. For per-channel detail, see the Google, Meta and TikTok pages.

Example

A project hiring chat managers in Kyiv had been getting leads for months, but without attribution the ads optimized for clicks rather than for people who reach an interview.

I connected the forms to the CRM and fed the "interview" and "started training" statuses back into the ad account so the algorithm would look for similar candidates. The same ads started bringing people who actually reach an interview — about $54 per interview and 47 retained hires over the project. That is this project's result, not a guarantee for every business.

Strategy session

Get a strategy session for your project

Free, 30 minutes, no strings. We look at your campaigns and your numbers.

$5.53best cost per lead ~$54per candidate interview 47hired in six months

Real numbers from cases. You work directly with me — no agency markup, 2+ years of practice.

Maksim VorobiovPerformance marketer, founder of akitalab. I personally run every project — from the session to the Monday report.

The request form lives on the Accelerator page — there you pick the format (Meta + Google, Meta only, Google only or TikTok only — or ask me to advise on the call), so I know what to prepare the session for.

Pick a format and request a session

Let's set up ads for your result

Request a strategy session Free, 30 minutes, no strings. We look at your campaigns and your numbers.

Questions

Frequently asked questions

Which platform should I choose — Meta, Google, or TikTok?

The one that matches your demand: Google for hot demand, Meta or TikTok to create demand. For example: people already search for appliance repair — we take Google; a new cosmetics brand nobody searches for — Meta or TikTok show it to a fresh audience. This keeps you from burning budget where your customer isn't: at the start we pick one channel for your goal and budget, then add more if it makes sense.

Why does the cost per lead jump around in the first days?

It's a normal algorithm learning phase, not a breakdown. For example: in the first days the cost per lead can be double what it later settles at, because the algorithm is still testing audiences and placements; until it collects about 50 conversions in 7 days the cost fluctuates and stabilizes only after learning. This keeps you from switching ads off too early and helps you budget for the ramp-up — over the first 2–4 weeks we read the trend, not a single day's number.

How much budget do I need to start, and how is it different from your fee?

The ad budget you pay straight to the platform: Google — from 20,000 UAH/mo (competitive niches 20,000–50,000+ UAH), Meta and TikTok — depending on the cost per lead in your niche. The floor is set by algorithm training, not by my price list: Google Smart Bidding needs roughly 30 conversions a month to evaluate a strategy, and Meta exits the learning phase at about 50 conversions a week. My work (setup and management) is priced separately — management runs $600–900/mo (B2B from $1000/mo); I'll name the exact figure after the strategy session. For example: a local service starts on Meta's minimum ad budget, a B2B service on Google starts higher. The key: the ad budget has to be enough for ~50 conversions a week, or the algorithm never finishes learning. This helps you fund the ramp-up properly — analytics, creatives and reports are already part of management, with no separate invoices.

Questions answered? Let's size your budget

Request a strategy session