Targeted advertising for small
and medium business

Three things: a financial plan before launch, money metrics, and ads that learn from sales. First the Profit Map — a P&L forecast and allowable cost per client — and only then campaigns; reports cover CPQL, CAC and margin, not clicks; "Qualified" and "Sale" statuses from the CRM feed back into Meta and Google algorithms. A media buyer sets up ads — the Accelerator builds a client-acquisition system where you see what a client costs and whether you profit. What the Accelerator includes →

In steps: the strategy session is free (30 minutes); the Profit Map is $150–250, fully credited to your first month of management; management is $600–900/mo, B2B projects from $1,000/mo. The ad budget is separate and paid to the platforms directly: a comfortable minimum is $1000/mo. The arithmetic is simple: to get an ad set out of the learning phase Meta needs about 50 conversions a week — at a $5 lead that is ~$250/week, which is almost exactly $1000 a month. You know the full cost of the system before the start. More about budgets →

Because it is not a checkbox audit but a financial model of your project: a 90-day P&L forecast, allowable cost per client and lead (CAC/CPQL), a Meta + Google media plan with weekly targets, and a promo calendar. That is 3–5 days of work with your numbers. The $150–250 fee is fully credited to management — for those who continue, the Map is effectively free, and the fee filters out non-serious requests.

I do not promise guaranteed sales — and I advise you not to trust anyone who does. I guarantee the system: an allowable cost per client calculated before launch, stop-rules that prevent budget burn, daily control of 35 metrics, and an honest Monday report in money language. If the session shows the economics do not add up, I will say so and will not take the project.

First leads — within days to a week after moderation; a stable cost per lead — in 2–4 weeks (the algorithm learning phase, ~50 conversions); noticeable scaling — in months 2–3. The Profit Map sets a 90-day plan with weekly targets — every week you see whether we are on plan instead of waiting for "someday". How long until results →

Three things: access (ad accounts, website, analytics), numbers for the Profit Map (prices, margin, average ticket), and 15–30 minutes a week for the report. If you have a CRM, I connect lead statuses; if not, I provide mine: leads with "Qualified"/"Sale" statuses and ad-level attribution. Without sales statuses, ads learn blind — that is the only real requirement of the system.