Targeted advertising
that brings leads pays off

Targeted advertising means showing ads on Meta, Google, and TikTok to the right audience segments based on demographics, interests, and behavior. akitalab sets up and scales these campaigns for ROAS and cost per lead — with end-to-end analytics, clean tracking, and transparent reporting.

The cost has two parts: the ad budget that goes to the platforms (Meta, Google, TikTok), and separately — my fee for setup and management. The ad budget starts at $1000 per month: that's a comfortable minimum for the algorithms to gather enough data and deliver meaningful results. My fee depends on the niche, channels, and scope of work. During the free audit I calculate an estimated budget for your specific case. More about pricing →

You work with me directly, not through an account manager: less bureaucracy, faster decisions, and a deeper dive into your business. I'm personally responsible for the results and see the whole picture, not just "my part". When needed, I bring in a trusted team — design, copywriting, automation — with no agency markup. You get the flexibility of an independent specialist and the resources of a team at the same time. Specialist, agency, or freelancer →

A comfortable minimum is $1000 per month in ad budget. The reason is simple: Meta's algorithm needs enough conversions to learn how to find your buyers — roughly 50 conversions per ad set within 7 days. Too small a budget means the algorithm never finishes learning, and results end up expensive and unstable. A sufficient budget gives the system data to optimize — and a lower cost per lead over time. How much targeted ads cost →

Honest timelines: campaign review usually takes up to 24 hours (sometimes 48–72). The first meaningful insights come in about 1–2 weeks, while the algorithm goes through the learning phase (around 50 conversions in 7 days). Stable results take 2–3 months. In the first weeks the system is learning, so what matters most at the start is clean tracking and enough data — not rushed conclusions after a few days. How long until results →

ROAS (Return on Ad Spend) is the ratio of ad revenue to ad spend. In plain terms: you spend $1000 and get $3000 in sales — your ROAS is 3 (or 300%). There is no universal "good" ROAS — it depends on your margins. In some niches ads pay off at ×2; in others, with thin margins, you need ×6 or higher. At the start, we calculate your break-even point. More about ROAS →

It depends on the type of demand. Google Ads captures existing demand — people already searching for your product or service. Meta (Facebook, Instagram) and TikTok create demand and find new audiences — they work well for impulse and visual products. They are not competitors; they solve different tasks. The best results often come from combining both channels with end-to-end analytics, so you can see each one's real contribution.

I don't promise specific numbers before launch — that would be dishonest, because results depend on the niche, season, pricing, website, and competition. Instead, before we start, I forecast KPIs and growth points, and set up transparent tracking and weekly reporting. You always see what you're paying for and where every hryvnia of the budget goes. I guarantee quality work, full transparency, and honest communication — that's my reputation.

Everything starts with a free audit: I review your ad account, analytics, and sales funnel, then show you the growth points and a rough plan. After that we agree on the goal, budget, and KPIs. Then comes a short brief, and within 5–7 business days after it I launch the campaigns. This way you understand what you're investing in before the ads even start.