No "everything's fine" without numbers. Every week — the cost per lead and the payback on each campaign: what was done, what it delivered, and what comes next. Reporting is already part of ad management; you don't pay for it separately.
You always see where the budget goes and what it returns. Advertising stops being a "black box": decisions get made on facts, not on promises. The numbers are real because I set up the GA4 account, the pixel/CAPI events and the Make automations myself — not a "pretty" dashboard with no real leads or sales behind it.
The report comes not from an account manager, but from the person who spent the week working with your budget. So instead of the agency "all good, keeping it running" you get concrete numbers and why I made exactly those decisions. It isn't a separate service with a separate invoice. Reporting, cross-channel analytics and creatives are already part of management: the fee is flat, not a percentage of the budget, with no surcharge for "putting together a report".
The report comes weekly, for as long as we work together. Between reports you always keep access to GA4 and live numbers, so you don't wait until the end of the week. Extra breakdowns tailored to your questions — whenever you need them.
The owner sees it line by line: campaign A — 12 leads at 180 ₴ each, two of which turned into deals; campaign B — plenty of cheap clicks, but not a single lead. The conclusion: move campaign B's budget to A. That's how the owner first saw which campaigns bring in deals and which only "run up" the stats — and the budget was reallocated deliberately, toward profit.
No, there's nothing extra to pay — reporting is already covered by the monthly management fee. My work (setup and management) is priced separately from the ad budget — management runs $600–900/mo (B2B from $1000/mo); I'll name the exact figure after the strategy session. For example: along with the reports you also get cross-channel analytics and creatives — there's no separate invoice for "putting together a report". This is useful so you see the full cost of the work upfront and plan your budget with no hidden add-ons.
Once a week — a short report with the key numbers and conclusions, for the whole time we work together. For example: on Monday you see how many leads the campaigns brought that week and at what cost; and between reports you open GA4 and check the live numbers yourself anytime, with extra breakdowns whenever you need them. This is useful so you keep a finger on the pulse and don't have to wait until month-end to know whether the ads are working.
Yes. The report is written in plain business language: how much you put in and how much came back. For example: not just "ROAS 3.2", but "for every $100 spent, the ads returned $320"; I explain every term in simple words. This is useful so you can make budget decisions yourself, without hiring a separate marketer just to decode the numbers.
Yes. The report shows cost per lead (CPL) and payback (ROAS) for each campaign separately. For example: not "10,000 impressions and 300 clicks", but "a lead cost 180 ₴ and brought a 2,400 ₴ sale"; the numbers are actual, because I set up GA4 and the pixel/CAPI events myself — real leads and sales reach the report, not the platform's estimate. This is useful so you can see which campaign to scale and which to switch off, and stop wasting budget on "pretty" but empty metrics.