Financial model & strategy
the system coreProfit Map
- 90-day P&L forecast
- Allowable cost per client and per lead (CAC / CPL / CPQL)
- Meta + Google media plan with weekly targets
- 3-month promo calendar
Goals & limits
- Decisions driven by margin, not by a "pretty CPL"
- LTV : CAC — the health of your unit economics
- Scaling rules and stop rules
The Profit Map is the first step — its cost is credited toward the management fee.