Experience
2+ years in performance marketing.
Maksim Vorobiov
I run ads around cost per lead and payback, not vanity impressions. I work with your budget every week and show results in simple numbers: how much a lead costs and what every hryvnia you invest brings back.
About me
Who I am and what I do
Maksim Vorobiov, founder of akitalab. 2+ years in performance marketing, focused on lead generation and B2B; I have e-commerce experience too. I've run client ad budgets totaling up to $6700 a month — that's money spent on impressions, not my fee. I run campaigns around cost per lead and payback, not vanity impressions. My core product is the AkitaLab Lead Generation Accelerator: a client-acquisition system where advertising works in tandem with a financial model and a CRM. My focus is lead generation: leads, qualified prospects, and service sales.
I run every project personally — you deal directly with the person who plans the budget and works on it hands-on every week. When a task goes beyond advertising (a landing page, creatives, sales copy) — I bring in a proven team for that specific task under my direct supervision.
In brief
In brief about me
Budgets
Up to $6700/mo in combined client ad budgets — that's impression spend, not my fee.
Niches
Focus — lead generation and B2B; e-commerce experience too.
Team
I personally run every project; when needed, I bring in a proven team: a web developer, a designer, or a copywriter.
Results
Numbers from client projects
Lead gen in hiring
660 applications → 166 targeted → 80 into training → 47 stayed and work. Best application — $5.53, an interview — about $54.
eCommerce (past work)
Women's bag online store: ROAS ×2.1 → ×4.8, order cost −59% on the same budget, revenue ×2.3.
The details of these and other projects are in the case studies.
Approach
My approach
Make marketing transparent and predictable — without the feeling that money is going nowhere. For me, transparency means numbers: every week you see the cost per lead (CPL) and payback (ROAS) and know exactly what I'm doing with them — which combinations I cut and which I scale. This approach is built into a system: the “Qualified” and “Sale” statuses flow from the CRM back into the algorithms, so your ads learn from your sales, not from clicks.
- Working from cost per lead (CPL) and payback (ROAS), not impressions and clicks.
- End-to-end analytics — GA4, the pixel with Conversion API, the integrations in Make — I set it all up myself, so the real path from click to revenue is visible.
- A weekly report in plain language: the key numbers and the decisions for the week ahead.
- A fixed fee, not a percentage of the budget, so I've no reason to inflate your spend. The cost of setup and management is discussed individually — management runs $600–900/mo (B2B from $1000/mo); I'll name the exact figure after the strategy session. Analytics, creatives and reports aren't billed separately.
- A risk-free start: the strategy session comes before any payment.
See what the client-acquisition system includes on the AkitaLab Lead Generation Accelerator page.
Niches
Niches I work with
My active focus is lead generation and B2B: leads, qualified prospects, and service sales. I keep my eCommerce experience as proof of competence (ROAS ×2.1→×4.8, cases below), but I don't run it as a separate active niche right now. I match the channel to your goal and budget: Google catches those already searching to buy now; Meta (Instagram and Facebook) builds demand and finds new buyers; TikTok cheaply introduces your brand to a new audience through short video. We usually start with a single channel so the budget isn't split and the algorithm learns faster.