Maksim Vorobiov
Targeted advertising specialist · performance marketer · founder of akitalab · Kyiv
I build ads around a target cost per lead and payback — not vanity impressions. Every decision is based on data, not gut feeling.
Who I am and what I do
My name is Maksim Vorobiov, and I'm the founder of akitalab. 2+ years in performance marketing: lead generation, B2B, and eCommerce; I've managed ad budgets totaling up to $6700 a month. I build campaigns around a target cost per lead and payback (ROAS), not vanity impressions — every decision is based on data, not gut feeling.
I personally run every project and take personal responsibility for it. When needed, I bring in a proven team — a designer, a web developer, a copywriter — for the specific task your business needs, under my direct supervision. Not headcount for the sake of headcount, but people who deliver results.
My approach
Make marketing transparent, measurable, and predictable — without the feeling that money is going nowhere. Clear analytics, honest reports, and decisions based on facts.
- Working from a target CPL and ROAS, not impressions and clicks.
- End-to-end analytics (GA4, Conversion API) — you see the real path from click to revenue.
- Transparent weekly reports in plain language.
- Personal responsibility for every project.
Niches I work with
Most of my experience is in lead generation, B2B, and eCommerce. Platforms: Meta (Facebook / Instagram), Google, and TikTok — I match each one to your goal and budget.