Google Ads
that pay off

I set up and run Google Ads — Search, Performance Max, Shopping, remarketing — to catch people already searching for your product or service right now. This is the hottest traffic: we do not create demand, we capture the demand that already exists. I work toward your goal — leads, sales, payback — not just clicks.

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What goes into a Google Ads launch

  • Strategy and account structure — campaigns, ad groups, and logic built around your leads or sales, not setup for its own sake.
  • Keywords and negatives — I gather queries with real buying intent and immediately cut the junk (informational queries, job seekers, "free") so the budget is not wasted.
  • Ads and extensions — copy matched to the query, sitelinks, prices, callouts — so your ad takes more space and earns the click.
  • Conversions and tracking — correct tracking of leads and sales; without it Google optimizes blind. That is separate end-to-end analytics.
  • Management and optimization — bids, search terms, negatives weekly; I scale what pays off and switch off what does not.

Google ad goals — pick yours

  • Sales / e-commerce — Shopping and Performance Max with order-value tracking; for stores where ROAS matters, not clicks.
  • Leads — Search on "hot" queries with intent to order; the main format for services and B2B.
  • Traffic — when you need to bring targeted people to a site or catalog cheaply; I am honest that cheap clicks ≠ sales.
  • Calls and visits — for local business and "here and now" services: ads drive a call or a business listing.

Google campaign types I work with

  • Search — text ads on keyword queries; the hottest intent.
  • Performance Max — for e-commerce with correct tracking and a feed; not "set and forget" but under control.
  • Shopping — product ads with photo and price for online stores.
  • Remarketing and Display — bringing back people who already visited and warming up the audience.

How much Google Ads costs

Costs have two parts: the ad budget that goes to Google, and separately my fee for setup and management. A comfortable minimum budget is $1000 per month so the algorithm gathers enough data. My fee depends on the niche, number of campaigns, and scope of work; I give the exact figure after a free audit. A detailed price breakdown by niche is in how much targeted advertising costs.

Frequently asked questions

How much does Google Ads cost?

Separately the ad budget (from $1000 per month so the algorithm can learn) and separately my fee for setup and management. I give the exact fee after a free audit of your niche and competition.

How is Google Ads different from targeted ads?

Google Search captures existing demand — it shows to people already searching for your product. Targeted ads (Meta, TikTok) create demand — they find a new audience by interests. The combination of both often works best; more in the "Meta or Google" article.

What budget do I need to start Google Ads?

A comfortable minimum is $1000 per month in ad budget. Too small a budget does not give the algorithm enough conversions to learn, and results end up expensive and unstable.

How soon will I see the first leads from Google?

Search ads bring leads faster than social because they catch ready demand — often within the first days after review. Stable results and optimization take 2–4 weeks once statistics build up.

Is Google Ads right for me?

If people already search for your product on Google — yes, it is one of the most effective channels. If search demand is low, it is better to start with Meta or TikTok. I determine what will work for you during a free audit.

I will launch Google Ads for your result

Get a free audit

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