Sales
Optimization for sales, not just clicks: "Sale" statuses from the CRM feed back into Google as offline conversions — the algorithm looks for buyers.
Google Ads
that pay off
I set up and run Google Ads — Search, Shopping, remarketing. I catch people already searching for your product right now: the hottest traffic there is. I work toward your goal — leads, sales, payback — not just clicks.
Process
What goes into a Google Ads launch
-
Strategy and account structure
— campaigns, ad groups, and logic built around your leads or sales, not setup for its own sake.
-
Keywords and negatives
— I gather queries with buying intent and cut the junk (informational queries, job seekers, "free") so the budget is not wasted. Example: in a B2B project the clicks at first went to "job," "DIY," "essay" — I add those as negatives, and the same budget starts bringing leads.
-
Ads and extensions
— copy matched to the query, sitelinks, prices, callouts — so your ad takes more space and brings more targeted traffic.
-
Conversions and tracking
— correct tracking of leads and sales; without it Google optimizes blind. That is separate end-to-end analytics.
-
Management and optimization
— I review bids, search terms, and negatives weekly myself. I scale what pays off, switch off what does not, and show you clear numbers — cost per lead (CPL) and return (ROAS), not a folder of screenshots.
Goals
Google ad goals — pick yours
Leads
Search on "hot" queries with intent to order; the main format for services and B2B.
Traffic
fits when the goal is to test an offer or a new page on real people and build an audience for remarketing. Cheap targeted traffic works toward the next step of the funnel rather than existing for the sake of clicks.
Calls and visits
for local business and "here and now" services: ads drive a call or a business listing.
Formats
Google campaign types I work with
-
Search — text ads on keyword queries; the hottest intent.
-
Shopping — product ads with photo and price in Google results.
-
Remarketing and Display — bringing back people who already visited and warming up the audience.
Budget
How much Google Ads costs
A Google Ads start is from 20,000 UAH/mo in ad budget; competitive niches need 20,000–50,000+ UAH/mo. For example: a local service (repairs, a clinic) starts at ~20,000 UAH/mo, a more competitive niche (real estate, B2B) at 30,000–50,000 UAH/mo. This shows you the full cost of the channel up front, with a budget the algorithm can actually learn on. My work (setup and management) is priced separately — management runs $600–900/mo (B2B from $1000/mo); I'll give the exact figure after the strategy session. Budgets and cost per lead by niche:
| Niche | Cost per result | Typical niche budget, ₴/mo |
|---|---|---|
| Beauty & local services (salons, cosmetology, dentistry) | lead 200–600 ₴ | 20–25k ₴/mo |
| Online education / courses | lead 150–500 ₴ | 20–40k ₴/mo |
| Real estate & construction | lead 300–800 ₴ | 25–60k ₴/mo |
| B2B & services (IT/SaaS, legal, finance, manufacturing) | lead 1000–4000 ₴ | 30–80k ₴/mo |
These are market benchmarks by niche — what a channel typically needs to deliver. My own threshold is an ad budget from $1000/mo (~40k ₴), paid directly to the platforms.
Request
Get a strategy session for your project
Free, 30 minutes, no strings. We look at your campaigns and your numbers.
×4.8ROAS in a case
$5.53best cost per lead
up to $6700/moin managed budgets
Real numbers from cases. You work directly with me — no agency markup, 2+ years of practice.
The request form lives on the Accelerator page — there you pick the format (Meta + Google, Meta only or Google only), so I know what to prepare the session for.
Pick a format and request a sessionI will launch Google Ads for your result
Request a strategy session Free, 30 minutes, no strings. We look at your campaigns and your numbers.
Next
Read also
Questions
Frequently asked questions
How much does Google Ads cost and what budget should I plan for?
The ad budget you pay Google directly — from 20,000 UAH/mo to start, and 20,000–50,000+ UAH/mo for competitive niches (depending on the niche). For example: a local service (repairs, a clinic) starts at ~20,000 UAH/mo with CPC of 3–8 UAH; a more competitive niche (real estate, B2B) needs 30,000–50,000 UAH/mo, because CPC in hot niches reaches 20–30 UAH, plus another 50–100% for Kyiv. This lets you see the full cost of the channel up front and avoid setting too small a budget: with it the algorithm lacks enough conversions to learn, and your cost per lead ends up expensive and unstable. My work (setup and management) is priced separately — management runs $600–900/mo (B2B from $1000/mo); I'll give the exact figure after the strategy session; analytics, ad creatives and reports are already included.
How is Google Ads different from targeted ads?
Google Search captures existing demand; targeted ads (Meta, TikTok) create new demand. For example: someone Googling "urgent fridge repair" right now is captured by Google, while someone scrolling their feed who has not thought about your product yet is warmed up by interest-based targeting. This helps you pick the channel for your situation: if demand already exists in search, start with Google; if you need to create demand for something new, start with targeting; and the combination of both often works strongest (more in the "Meta or Google" article).
How soon will I see the first leads from Google?
First leads often come within the first days after review, because Search catches ready demand. For example: an urgent-services business can get calls the same day the ad clears review; for a store with a more complex buying decision the algorithm's learning phase takes 2–4 weeks and the cost per lead reaches a plateau in 1–2 months once statistics build up, with meaningful scaling by month 2–3. This sets realistic expectations: quick first leads should not be confused with reaching a stable cost per lead, which takes 1–2 months of optimization.
Is Google Ads right for me?
If people already search for your product on Google — yes, it is one of the most effective channels. For example: "buy an air conditioner" or "dentist Kyiv" have real search demand, so Google delivers leads fast; but for a brand-new product no one searches for yet, it is better to start with Meta or TikTok to create demand. This saves you from burning budget on a channel that does not fit your situation; I determine what will work for you during a strategy session.
Questions answered? Let's size your budget
Request a strategy session