What Is Targeted Advertising and How Does It Work
You'll understand what you're actually paying for and why ads reach exactly the right people — in plain terms, no jargon.
akitalab Blog
Simple, honest explanations of targeted advertising — so you decide about your own ad money with eyes open, not by guessing. How much targeted ads cost, what ROAS is, why budgets get wasted, how long results take. Written by Maksim Vorobiov — a targeted advertising specialist who runs clients' budgets himself every week. Ready to move from theory to numbers in your niche? Request a strategy session. The full client-acquisition system is described on the AkitaLab Lead Generation Accelerator page.
Meta or Google Ads — which is better for business
You'll know where to put your first budget: Google catches people already searching to buy, Meta builds demand and finds new buyers. Where to start in your case.
How much targeted advertising costs in Ukraine in 2026
You'll see what you can realistically start with: ad budgets by platform, benchmarks by niche, and why an undersized budget doesn't produce leads.
What ROAS is and what it should be
You'll learn to tell from a single number whether the ads pay off: a simple formula, examples, and your break-even threshold based on margin.
7 reasons your ads waste your budget
You'll check your own ads against a list of the usual reasons money gets wasted — from tracking and objective to creatives and landing page — and see what to fix first.
How long until the first results
You'll know when to realistically expect the first leads and when a stable result, so you don't switch ads off too early: moderation, the learning phase, reaching stability.
Targeted advertising specialist, agency, or freelancer
You'll pick the format that fits your business, weighing price, direct contact, and who's accountable for the result.
Who is behind akitalab
Maksim Vorobiov — targeted advertising specialist and founder. Experience, approach, and the niches I work with.