Instagram & Facebook ads
that sell

I set up and run targeted ads in Instagram and Facebook through one Meta Ads account. I find your audience by interests and behavior — and create demand before a person even starts searching. Both platforms on one pixel, working toward your goal: leads, sales, payback.

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Process

What goes into a Meta ads launch

Strategy and account structure

Meta Ads — campaigns, audiences, and combinations built around your leads or sales.
Audiences

— interests, lookalikes, retargeting of people who already engaged; for Instagram and Facebook at once.
Creatives per format

— Stories, Reels, feed, carousels: I test several combinations and scale what works.
Pixel and events (CAPI)

— so the algorithm sees real leads and purchases, not a fraction. That is end-to-end analytics.
Management and optimization

— weekly I cut weak combinations, scale the winners, and keep cost per lead under control.

Goals

Instagram and Facebook ad goals — pick yours

Sales

the "Sales" objective with real payments fed back into the account via CAPI — the algorithm learns from clients who buy, not just click.

Leads

on-site conversions or lead forms inside Instagram/Facebook (a request without leaving the app); the main focus for services and B2C.

Traffic

when you need to bring people to a site, catalog, or profile cheaply.

Awareness / reach

for brands and launches; I am honest that this is the weakest goal for direct payback.

Formats

Instagram and Facebook ad formats

Reels — the main reach format: short vertical videos that Meta is pushing hard to new audiences right now. The cheapest way to pull a cold audience that doesn't know you yet into the funnel and turn it into leads.
Stories — a full-screen "between content" format: it closes warm audiences and retargeting well with a direct "leave a request" call to action.
Feed and carousels — the place for detail and proof: a carousel reveals a product, service, or case study step by step and holds attention on the offer longer.
Threads — extra impressions in the same campaign, with no separate budget: we test a new placement and catch cheap leads while competition is low.

Platforms

Instagram or Facebook — and do you need both

Usually both together. It is one Meta account and one pixel: the algorithm sends impressions where leads are cheaper.

For example: Instagram is more visual, a younger audience, strong in Reels and Stories; good for beauty, clothing, accessories, services. Facebook has an older, higher-spending audience, Marketplace and catalog; good for products and "grown-up" niches. If needed, we also run Threads in the same campaign.

That way you don't pay twice for the same audience across two separate campaigns — leads come out cheaper without picking the platform by hand. I set the split for you during the strategy session.

Budget

How much Instagram and Facebook ads cost

The ad spend — from $1000/mo (paid directly to Meta). My work (setup and management) is priced separately — management runs $600–900/mo (B2B from $1000/mo); I'll name the exact figure after the strategy session.

Ad budget benchmarks by niche for the Ukrainian market:

Niche	Cost per result	Typical niche budget, ₴/mo
Local services (fitness, restaurants, auto service, cleaning)	lead 50–150 ₴	from 20k ₴/mo
Beauty (cosmetology, salons, aesthetics)	lead/booking 40–150 ₴	20–25k ₴/mo
Online education (courses, schools, webinars)	registration 65–200 ₴	20–30k ₴/mo
Real estate and construction	lead 70–300 ₴	20–40k ₴/mo

That way you plan the channel's full cost upfront, not just the Meta payment. Too small a budget won't work: Meta needs about 50 conversions in 7 days to learn. I'll name the exact figure after the strategy session.

These are market benchmarks by niche — what a channel typically needs to deliver. My own threshold is an ad budget from $1000/mo (~40k ₴), paid directly to the platforms. Full pricing breakdown — how much targeted advertising costs: budgets, setup cost and cost per lead by niche.

Request

Get a strategy session for your project

Free, 30 minutes, no strings. We look at your campaigns and your numbers.

×4.8ROAS in a case $5.53best cost per lead up to $6700/moin managed budgets

Real numbers from cases. You work directly with me — no agency markup, 2+ years of practice.

The request form lives on the Accelerator page — there you pick the format (Meta + Google, Meta only or Google only), so I know what to prepare the session for.

Pick a format and request a session

I will launch Instagram and Facebook ads for your result

Request a strategy session Free, 30 minutes, no strings. We look at your campaigns and your numbers.

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FAQ

Frequently asked questions

How much do Instagram and Facebook ads cost?

The ad spend itself (paid directly to Meta) — from $1000/mo. For example: in most niches the starting ad budget is from 20k ₴/mo; for online education and real estate the ceiling is higher (up to 30–40k). The floor is set by the algorithm: Meta needs about 50 conversions in 7 days to learn, so too small a budget never gathers that data. My work (setup and management) is priced separately — management runs $600–900/mo (B2B from $1000/mo); I'll name the exact figure after the strategy session (analytics, creatives and reports are included in management).

Do I need to run both Instagram and Facebook?

Usually yes — it is one Meta account and one pixel. For example: you set one budget, and impressions run in both Instagram and Facebook at once, and the algorithm sends traffic where the lead is cheaper. This is useful because you don't overpay for the same audience across two separate campaigns and get a lower cost per lead without picking the platform by hand.

Why are Ads Manager ads better than the "Boost" button?

The account delivers leads; the button only gives reach and likes. For example: in Ads Manager I set a "leads" or "sales" objective — which Boost simply has no option for — and get precise audiences, retargeting, and correct tracking. This is useful because you pay for real leads and sales, not abstract impressions, and you can see what each customer costs.

How soon will I see the first leads?

First leads often appear in the first days; the algorithm's learning phase takes 2–4 weeks; a stable cost per lead comes in 1–2 months; meaningful scaling by month 2–3. For example: the campaign "warms up" over the first weeks, until the ad set collects around 50 conversions, then the cost per lead levels off. This is useful so you set realistic expectations and don't switch the ads off at the start over "expensive" first days — what matters then is clean tracking and enough data.

Questions answered? Let's size your budget