Instagram & Facebook ads
that sell

I set up and run targeted ads in Instagram and Facebook through one Meta Ads account — to find your audience by interests and behavior and create demand before a person even starts searching. Instagram and Facebook work together, on one pixel: the combination of both often gives the best result. I work toward your goal — leads, sales, payback.

Get a free audit

What goes into a Meta ads launch

Strategy and account structure in Meta Ads — campaigns, audiences, and combinations built around your leads or sales.
Audiences — interests, lookalikes, retargeting of people who already engaged; for Instagram and Facebook at once.
Creatives per format — Stories, Reels, feed, carousels: I test several combinations and scale what works.
Pixel and events (CAPI) — so the algorithm sees real leads and purchases, not a fraction. That is end-to-end analytics.
Management and optimization — weekly I cut weak combinations, scale the winners, and keep cost per lead under control.

Instagram and Facebook ad goals — pick yours

Sales / e-commerce — the "Sales" objective, catalog, and dynamic cart retargeting; for stores that need ROAS.
Leads — on-site conversions or lead forms inside Instagram/Facebook (a request without leaving the app); the main focus for services and B2C.
Traffic — when you need to bring people to a site, catalog, or profile cheaply.
Awareness / reach — for brands and launches; I am honest that this is the weakest goal for direct payback.

Instagram or Facebook — and do you need both

It is one Meta account and one pixel, so in most cases we launch both platforms together and the algorithm sends impressions where leads are cheaper. Instagram is more visual, a younger audience, strong in Reels and Stories; good for beauty, clothing, accessories, services. Facebook has an older, higher-spending audience, Marketplace and catalog, good for products and services with a "grown-up" audience. If needed, impressions also run in Threads within the same campaign. During the audit I determine which split will work for you.

How much Instagram and Facebook ads cost

Costs consist of the Meta ad budget and separately my fee for setup and management. A comfortable minimum budget is $1000 per month so the algorithm passes the learning phase. My fee depends on the niche, number of combinations, and scope of work; I give the exact figure after a free audit. Price benchmarks by niche are in how much targeted advertising costs.

Frequently asked questions

How much do Instagram ads cost?

Separately the Meta ad budget (from $1000 per month so the algorithm can learn) and separately my fee for setup and management. I give the exact fee after a free audit of your project.

Do I need to run both Instagram and Facebook?

Usually yes — it is one Meta account and one pixel, so the algorithm sends impressions where leads are cheaper. Splitting them makes no sense: you get both audiences for one budget.

Why are Ads Manager ads better than the "Boost" button?

The Boost button only gives reach and likes. A full Meta Ads account lets you pick a "leads" or "sales" objective, precise audiences, retargeting, and correct tracking — so you pay for results, not impressions.

What budget do I need to start?

A comfortable minimum is $1000 per month in ad budget. Meta's algorithm needs about 50 conversions in 7 days to learn how to find your buyers; too small a budget does not give that.

How soon will I see the first leads?

First leads often appear in the first days, but stable results take 2–3 weeks while the algorithm passes its learning phase. What matters most at the start is clean tracking and enough data.

I will launch Instagram and Facebook ads for your result