Sales
the "conversions" goal — optimized for sales, not views; works best for products that show well in motion: clothing, cosmetics, gadgets.
TikTok ads
that grab attention
I set up and run TikTok ads through TikTok Ads — turning cheap views into leads and sales. TikTok delivers broad reach for little money: it's the channel for a product that shows well in motion. I manage the account by hand every week, toward your goal.
Process
What goes into a TikTok ads launch
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Goal-driven strategy and account structure
in TikTok Ads — campaigns and audiences built around your leads or sales, not "for impressions."
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Audiences and optimization
— interests, behavior, lookalikes, and retargeting of people who already engaged; with clean tracking, TikTok's algorithm picks who to show to itself.
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Video creatives
— TikTok loves "native" vertical video, not banners. I prepare scripts and combinations for the format; static and light animation are included in management, only full video with a shoot is billed separately.
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Pixel and events
— I set up TikTok Pixel and Events API myself so the algorithm sees real leads and purchases, not just part of them. That is end-to-end analytics.
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Management and optimization
— every week I refresh creatives (on TikTok they burn out faster than anywhere else), cut weak combinations, and scale the working ones; you see the cost per lead in plain numbers.
Goals
TikTok ad goals — pick yours
Leads
on-site conversions or TikTok's built-in lead form (Instant Form): a person leaves their contact without leaving the app.
Traffic
when you need to bring interested people to a site or profile cheaply.
Reach and awareness
TikTok's strength: lots of inexpensive views to quickly show a product to a new audience; I'll honestly say this is the weakest goal for direct payback.
Formats
TikTok ad formats
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In-Feed Ads — video appears right in the middle of the "For You" feed, between the clips a person is scrolling through. This is the main format, and it's where the cheapest views and leads come from.
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Spark Ads — I boost a real post from your account or a creator's account. The ad looks like a regular video, with likes and comments, so it earns more trust and performs better than a "bare" banner.
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Instant Form — a lead form inside TikTok: a person leaves their name and phone in one tap, without going to a site. Fewer steps — more leads from the same budget.
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Reach & Frequency — predictable reach for a launch date or a brand campaign: you know in advance how many people and how many times they'll see the video.
Example. A local clothing brand sells a new line. We shoot a few 10–15-second vertical videos on a phone: how the item fits, how the fabric moves, an unboxing. In-Feed Ads shows them to a new audience, we boost the best via Spark Ads, and orders go to the site or a lead form. A product that "plays" in motion sells itself.
Budget
How much TikTok ads cost
The ad budget goes straight to TikTok — by niche in the table below. My work (setup and management) is priced separately and is not a percentage of the budget — management runs $600–900/mo (B2B from $1000/mo); I'll name the exact figure after the strategy session.
For example: a local beauty brand puts 20K ₴/mo into ads and gets a lead at 80–150 ₴.
This way you see the full cost of the channel upfront and can estimate payback before launch. TikTok is cheaper video traffic with a low entry threshold, but the result lives on native vertical video, not banners. How much to put into ads by niche:
| Niche | Cost per result | Typical niche budget, ₴/mo |
|---|---|---|
| Local impulse services (beauty, cafés, barbershops, delivery) | lead 80–600 ₴ | 20K ₴/mo |
| Beauty / fashion (cosmetics, clothing) | purchase 150–500 ₴ or ROAS ×3–×5 | 20–35K ₴/mo |
| Online education / info products | lead 80–400 ₴ | 20–30K ₴/mo |
| Mobile apps (installs) | install 40–150 ₴ | 20–50K ₴/mo |
These are market benchmarks by niche — what a channel typically needs to deliver. My own threshold is an ad budget from $1000/mo (~40k ₴), paid directly to the platforms.
Request
Get a strategy session for your project
Free, 30 minutes, no strings. We look at your campaigns and your numbers.
×4.8ROAS in a case
$5.53best cost per lead
up to $6700/moin managed budgets
Real numbers from cases. You work directly with me — no agency markup, 2+ years of practice.
The request form lives on the Accelerator page — there you pick the format (Meta + Google, Meta only or Google only), so I know what to prepare the session for.
Pick a format and request a sessionI will launch TikTok ads for your result
Request a strategy session Free, 30 minutes, no strings. We look at your campaigns and your numbers.
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FAQ
Frequently asked questions
How much do TikTok ads cost, and what budget do I need to start?
The ad budget — from 20 to 50K ₴/mo depending on your niche. Budget from $1000 for the first test month (TikTok minimums: $20/day per ad group, $50/day per campaign).
For example: a local brand — 20K ₴/mo into ads; a mobile app — 20–50K ₴/mo.
The starting sum has to give the algorithm enough conversions to learn, or the ads never clear the test phase. My work (setup and management) is priced separately — management runs $600–900/mo (B2B from $1000/mo); I'll name the exact figure after the strategy session; analytics, creatives, and reports are included in management.
Who are TikTok ads right for — and who not?
Good for businesses with a visual, impulse product and brands ready for video — when you need a steady flow of leads.
For example: clothing, cosmetics, gadgets work well; narrow B2B with an older audience, less so.
TikTok sells what shows in motion and grabs you in a few seconds. Complex, expensive services are harder to make the case for here — for them Google or Facebook is usually more effective.
Do I need ready-made videos for TikTok?
You need video, but not studio-grade.
For example: a 10–15-second clip on a phone, or a creator's post via Spark Ads.
TikTok loves "native" vertical video, not polished ads — simpler content often performs better here. I help with scripts and combinations, so a complex production shoot usually isn't needed.
TikTok or Instagram — which to choose?
We start with one channel so as not to split the budget; which one, we decide at the strategy session.
For example: a product that looks good in motion is worth testing on TikTok.
The logic is similar — both create demand through video and find new buyers. TikTok bets on short vertical video and broad reach for little money, so for some niches it wins and for others Instagram does.
Questions answered? Let's size your budget
Request a strategy session