Quick review
What's working, what isn't, and exactly where budget and leads are being lost — short and to the point.
Ad account audit and pre-launch strategy session
A free 30-minute strategy session — step 1 of the AkitaLab Lead Generation Accelerator: data and diagnosis. I go through your economics, ad accounts, funnel and competitors, and give you an honest fork in the road: launch, fix the funnel first, or don't launch. The next step is the Profit Map ($150–250, fully credited toward the first month of management).
Process
What's included in the session
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Ad account review
I look at what has already been running: campaign structure, where the budget went, which audiences and creatives delivered results — and which ones burned money with nothing to show for it.
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Analytics and tracking check
Is the pixel installed correctly, are events (leads/purchases) firing, can the numbers be trusted at all? Very often ads "don't work" simply because results aren't being tracked.
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Funnel breakdown
In simple terms, the funnel is the customer's path from "saw the ad" to "paid". I look at exactly where people drop off: creative → click → website/profile → lead → sale.
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Quick economics check
We quickly estimate how much the business earns per customer and how much it can spend to acquire one (CPL/CAC) and stay profitable. This shows whether the math works at all in the chosen channel.
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Finding growth opportunities
Where to get more without raising the budget: creatives, audiences, landing page, setup. Example: half the budget goes to the "broadest" audience, while the leads come from a narrow segment — reallocating it lowers cost per lead without the budget growing.
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Direction for your goal
We set the direction for your result — more leads, sales, or payback: we lock in the goal, the likely channel, and campaign structure.
This is a quick 30-minute session — a diagnosis and an honest fork in the road, not a deep audit. The deeper, paid work starts with the Profit Map ($150–250, credited toward your first month of management).
Why
Why your business needs this
An audit is insurance against wasted budget. Launching blind is the fastest way to burn money and conclude that "ads don't work".
For example: ads bring in leads, but they're never recorded anywhere — so the owner pays for a random audience and can't tell what's working.
With over 2 years in performance marketing, I quickly see where money is leaking and answer the key question: is your business ready for ads, and where could your money work harder? If the math doesn't add up (say, your affordable cost per click is below the market rate) — I'll tell you straight before launch, instead of taking money for a launch that's doomed from the start. I don't take on every project: if I don't see the potential, I'll honestly tell you not to launch.
Outcome
What you get
Economics check
A quick check of whether the math works and your rough affordable cost per lead/customer (CPL/CAC).
Growth opportunities
A prioritized list of growth opportunities.
Strategic direction
A direction for your goal: the recommended channel and a rough campaign structure.
Honest verdict
An honest fork in the road: launch now, fix the funnel first (website, offer, analytics), or don't launch at all.
Everything above is the outcome of the free 30-minute session. A full 90-day P&L forecast, unit economics with projections, and a detailed Meta+Google media plan with weekly KPIs are part of the paid Profit Map ($150–250, credited toward your first month of management).
Timeline
How long it takes
30 minutes — a free strategy session: we discuss the project, take a quick look at your ad accounts, funnel and competitors, and lock in an honest fork in the road. The deeper Profit Map (P&L forecast, media plan, unit economics) is a separate, paid step that takes 3–5 days.
Mini case study
Mini case study
The StarBags store had burned budget for months, convinced that "ads don't work". The strategy session revealed the pixel was reporting purchases incorrectly — the algorithm was learning from junk data and chasing the wrong people. We fixed the tracking and rebuilt the campaigns around the "sales" goal — and on the same budget ROAS climbed from ×2.1 to ×4.8, cost per order dropped 59%, and revenue grew 2.3×. Only the foundation changed.
Let's start with an honest review — no promises of overnight riches.
I'll break down your funnel and find growth opportunities
The strategy session takes 30 minutes — free and with no obligation. The next step is the Profit Map ($150–250): a 90-day P&L forecast, your allowable CAC/CPQL, and a Meta+Google media plan. The fee is fully credited toward your first month of management.
Request a strategy session
FAQ
Frequently asked questions
Do I need an audit if I haven't launched anything yet?
Yes — especially for a new project. For example: I analyze your niche, competitors, and website/profile, and calculate the economics. That shows a realistic budget and expectations before you spend your first hryvnia — so you start with a plan, not blind.
How much does the audit cost, and when does payment start?
The strategy session is free and takes 30 minutes: we discuss the project, take a quick look at your ad accounts and funnel, and I give you an honest fork in the road. Next, optionally, the Profit Map — $150–250 (3–5 days): a 90-day P&L forecast, your allowable CAC/CPQL, and a Meta+Google media plan; the fee is fully credited toward your first month of management. Management itself is $600–900/mo (B2B from $1000/mo), separate from the ad budget (from $1000/mo) that you pay directly to the platform. Management billing starts about a week after launch, not before.
Do you guarantee the ads will definitely pay off after the audit?
No — and that's the honest answer. For example: if the math doesn't add up, I'll tell you straight instead of taking money for a launch that's doomed from the start. An audit improves your odds and removes obvious waste, but the result depends on your niche, offer, website, and budget — no one can honestly guarantee payback.
I already work with a media buyer — why would I need an audit?
To check that everything is set up correctly and no budget is leaking. For example: wrong events, outdated audiences, auto-applied recommendations. These mistakes are invisible without a dedicated review — even when a contractor runs your ads, a fresh outside look often finds leaks everyone has gotten used to.