Ad account review
I look at what has already been running: campaign structure, where the budget went, which audiences and creatives delivered results — and which ones burned money with nothing to show for it.
Stage 01 · Approach
Ad account audit and strategy
A free ad account audit (Facebook, Google) and a pre-launch strategy: I assess whether your business is ready for advertising and where your money could be working harder — before the first ad budget is spent.
What's included
Analytics and tracking check
Is the pixel installed correctly, are events (leads/purchases) firing, can the numbers be trusted at all? Very often ads "don't work" simply because results aren't being tracked.
Funnel breakdown
In simple terms, the funnel is the customer's path from "saw the ad" to "paid". I look at exactly where people drop off: creative → click → website/profile → lead → sale.
Unit economics calculation
We calculate how much the business earns per customer and how much it can afford to spend on acquiring one (CPL/CAC) for the ads to stay profitable. This shows whether the math works at all in the chosen channel.
Finding growth opportunities
Where you can get more results without increasing the budget: creatives, audiences, landing page, setup.
Goal-driven strategy
We lock in the main goal — leads, sales, or payback — and I build the campaign structure, audiences, and KPIs around it.
Why your business needs this
An audit is insurance against wasted budget. Launching blind — without calculating the economics or checking the analytics — is the fastest way to burn money and conclude that "ads don't work". A very common scenario: ads bring in leads, but they're never recorded anywhere, so the owner can't tell what's working and what isn't, and keeps paying for a random audience. The audit answers the key question: is your business ready for advertising, and where could your money be working harder? If the math doesn't add up (say, your affordable cost per click is below the market rate) — it's more honest to find out before launch than to burn a test budget.
What you get
- A clear audit report: what's working, what isn't, and where budget and leads are being lost.
- Unit economics calculation: your affordable cost per lead/customer and a realistic forecast.
- A prioritized list of growth opportunities.
- A strategy built around your goal: campaign structure, audiences, KPIs, and an estimated budget.
- An honest verdict: whether it's worth launching now, and what should be improved first (website, offer, analytics).
How long it takes
2–4 business days
depending on the amount of data and the number of ad accounts. If the account is new and there's no data, it's faster (we analyze the niche, competitors, and economics). If there are months of history, the review goes deeper and takes a bit longer.
FAQ
Frequently asked questions
Do I need an audit if I haven't launched anything yet?
Yes. For a new project, the audit means analyzing your niche, competitors, your website/profile, and calculating the economics. It shows a realistic budget and expectations before you spend your first hryvnia on ads.
How much does the audit cost, and is it included in ongoing management?
It depends on the scope. The audit is often a standalone stage with value of its own: even if we don't continue working together, you get specific recommendations you can implement yourself or with another specialist.
Do you guarantee the ads will definitely pay off after the audit?
No — and that's the honest answer. An audit improves your odds and removes obvious waste, but the result depends on your niche, offer, website, and budget. If the math doesn't add up, I'll tell you straight instead of taking money for a launch that's doomed from the start.
I already work with a media buyer — why would I need an audit?
To check that everything is set up correctly and no budget is leaking. A number of mistakes (wrong events, outdated audiences, auto-applied recommendations) are invisible without a dedicated review, even when a contractor runs your ads.
Mini case study
An online store had been burning budget for months, convinced that "ads don't work". The audit revealed the pixel was reporting purchases incorrectly — the algorithm was learning from junk data and chasing the wrong people. After fixing the tracking and rebuilding the campaign structure around the "sales" goal, the very same ads started bringing in orders at a predictable cost. The budget never went up — only the foundation changed.