Ad creatives for targeted advertising
You don't pay for them separately — they're part of management. I prepare several variants per round (static and short video), test them in ad combinations, and keep the ones that deliver the cheapest lead. Only a full video with a shoot is billed separately, when needed.
What's included
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Hypotheses and offers
what exactly we promote — and to whom — so the message hooks the right audience.
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Several creative variants per round for the platform and audience
static and short animation for Meta and TikTok — all within management, with no separate invoice.
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Testing ad combinations
a "combination" is audience + creative + setup. We keep the ones with the lowest cost per lead (CPL/CPA) and turn off the rest.
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Creative refreshes against ad fatigue
so the cost per lead doesn't creep up.
Why your business needs it
On Meta and TikTok, the creative is the main lever of results: it decides whether a person stops scrolling and responds. A winning combination brings cheap leads, a weak one burns the budget.
That's why I treat the creative not as a "nice picture" but as a brief to the designer tied to a specific cost per lead — and I see in the ad account which variant is cheaper, because I work with this budget every week.
What you get
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Ad combinations tested across different audiences and creatives.
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Several creative variants per round (static and short video) for your formats.
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Combinations picked by cost per lead (CPL/CPA), not by likes.
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A clear picture of what works and what doesn't — no guesswork.
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A regular refresh plan to fight ad fatigue.
How long it takes
The first conclusions on ad combinations usually come within 1–2 weeks, once the algorithm has gathered enough data. After that testing runs continuously: regular creative refreshes keep the cost per result under control.
Let's build creatives that bring leads
Request a strategy sessionExample
For an online course, we prepare a launch round: several static variants with different headlines and one short video. In the ad account it's clear that static with a concrete benefit delivers a lead cheaper than the video.
So I brief the next round around that direction, not the "nice-looking" variant. When the winning creative later burns out and the cost per lead creeps up, a new one with the same offer replaces it in time — and the campaign keeps bringing in leads.
FAQ
How much do creatives cost?
Separately — $0: static and short animation (several variants per round for testing) are already part of the monthly management. My work (setup and management) is priced separately from the ad budget — management runs $600–900/mo (B2B from $1000/mo); I'll name the exact figure after the strategy session. For example: for a local studio and for an online store alike, a round of test creatives fits within management, with no separate invoice; only a full video with a shoot may be a separate invoice — when needed and by agreement, because that's already a production with a camera and a location. This is useful because you know upfront that creative tests won't trickle in as extra invoices on top, so you budget for the ads themselves, not for producing pictures.
Who makes the creatives?
I form the hypothesis and the offer for your audience personally, and a vetted designer does the design on my brief. For example: for a dental clinic I set the task as "show the all-in implant price and remove the fear of pain," not "make it pretty" — and I judge each variant by the cost per lead in the ad account, because that's what shows whether the creative brings money. This is useful because the person responsible for the creative is the one who sees your budget and numbers every day, so you're paying for leads, not for a "designer's portfolio."
What is an "ad combination"?
A combination = audience + creative + setup; it's the smallest "bundle" we test as a whole. For example: the same food-delivery offer brings cheap leads on the "students + video with price" audience but burns the budget on "broad + static" — you can't guess in advance, so we cycle through combinations. This is useful because you understand why we don't make "one perfect banner" but test several pairings: money comes from a specific combination, not from a single creative on its own.
Why do I need new creatives if the old ones still work?
Because ads burn out: the audience sees the same creative too often, stops responding — and the cost per lead gradually climbs. For example: a banner that brought leads at $3 can drift up to $6–7 on the same audience after a few weeks of spend; a new creative with the same offer brings the cost per lead back down. This is useful because regular refreshing isn't "because we got bored" — it's how we keep the cost per lead from creeping up and stop losing money on the same audience.
What format are the creatives, and who owns the files?
Static and animated creatives — we don't do UGC; all the design files are transferred to your ownership. For example: for a promo we prepare several static banners and a short animation, and the files stay with you even after we stop working together. This is useful because the creatives are your asset — you can keep working with them through any contractor.