Ad creatives for targeted advertising
Hypotheses, offers, and creatives for targeted advertising, tailored to your audience. We test fast and scale what delivers results.
What's included
- Hypotheses and offers: what exactly we promote — and to whom — so the message hooks the right audience.
- Creatives built for the platform and the audience (static and video for Meta/TikTok).
- Testing ad combinations: a "combination" is audience + creative + setup. We hunt for the ones that deliver the best cost per result.
- Creative refreshes against ad fatigue, so the cost per lead doesn't creep up.
Why your business needs it
On Meta and TikTok, the creative is the main lever of results: it decides whether a person stops scrolling and responds. A winning combination brings cheap leads, a weak one burns the budget. And every ad fatigues over time: the audience gets tired, and without fresh creatives the cost per result climbs.
What you get
- Ad combinations tested across different audiences and creatives.
- Winning creatives that actually deliver.
- A clear picture of what works and what doesn't — no guesswork.
- A regular refresh plan to fight ad fatigue.
How long it takes
Testing is an ongoing process. The first conclusions on ad combinations usually come within 1–2 weeks (once the algorithm has gathered enough data). After that — regular refreshes to keep the cost per result under control.
FAQ
Who makes the creatives?
It depends on the project: I either handle production myself or work with a team (designer, video maker). What matters is that the creative is built for a specific audience and goal — not just a pretty picture.
What is an "ad combination"?
It's the combination of audience + creative + setup. The same offer can bring cheap leads with one combination and burn the budget with another. That's why we test them instead of guessing.
Why do I need new creatives if the old ones still work?
Every ad eventually burns out: the audience sees it too often and stops responding, and the cost per result climbs. Regular refreshes keep campaigns effective.
Example
In a campaign for an online course, the winning creative started to burn out — the cost per lead began creeping up. We replaced it in time with a new one carrying the same offer — the price never spiked, and the campaign kept bringing in leads.