37
started work after relocating to Cyprus
Hiring with relocation to Cyprus: an iGaming company case
Updated: November 9, 2026
A product company in the iGaming vertical was looking for specialists in the EU. In 4 months ads delivered 773 applications, and 37 people started work in Cyprus — $233 per employee who started. Below: the numbers, the ad account screenshots, and the form.
Results
Results over 4 months
31
stayed on and are working — 84% of those who started
~$233
cost per employee who started — vs. the 15–27% of annual salary agencies charge
~$39
cost per interview; best cost per lead (CPL) — $5.53
In short: the client is a product company in the iGaming vertical focused on international Tier 2/3 markets, with an office in Cyprus. They needed specialists for 5 roles: support, Payment Manager, Sales Manager, Junior Marketing Specialist and Influencer Marketing Manager. Candidates came not from job boards but from Meta ads in Poland, Germany and the Baltic states — with relocation to Cyprus. A landing page with a filtering form screened out those not ready to move, and CRM statuses were fed back into the ads. From December 2025 to March 2026, $8 619 went into ads: 773 applications, 221 interviews, 37 people starting work. Of those 37: support — 17, Payment Manager — 4, Sales Manager — 5, Junior Marketing Specialist — 7, Influencer Marketing Manager — 4.
Funnel
The funnel: from application to relocation
Five Meta campaigns ran at $18/day — one per open role; the Influencer campaign was duplicated for extra volume. Targeting: candidates aged 20–38 in Poland, Germany and the Baltic states; creatives about the specific role and relocation, in the audience's own language. The specialist roles (Payment, Sales, Jr Marketing, Influencer Marketing) were filled by March and their campaigns switched off; support hiring continued. There was no separate campaign for Payment Manager — the role was filled by candidates who had applied for the other vacancies.
Over 4 months $8 619 went into ads — that is ~$39 per interview, ~$233 per employee who started, and ~$278 per employee who stayed on. This is ad budget paid directly to the platforms. In total the ads generated over 1 million impressions.
Proof
Ad account screenshots for every month
The numbers on this page are the sum of five campaigns across four monthly snapshots of the Meta Ads account. Campaign names carry the geo and the roles: PL+DE+Balt — the targeting, CY reloc — relocation to Cyprus.
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773 → 37applications → started work
~$233cost per employee who started
84%stayed on after starting
Numbers from this very case. You work with me directly — no agency markup.
How it works
How it works in plain words
Language + geo instead of job boards
Ads do the searching: people in Poland, Germany and the Baltic states see an ad for a specific role with relocation to Cyprus — in their own language. Job boards simply don't work for this audience — people don't look for a job in Cyprus until they see the offer.
The landing page filters for relocation readiness
The candidate first reads the terms and the relocation questions — and only then leaves their contact. That is why 402 of 773 applications were qualified: 52%, versus the typical 20–30% from “raw” traffic.
Separate campaigns per role
5 campaigns at $18/day for the open vacancies (the Influencer campaign duplicated for volume). Once a role is filled, its campaign is switched off, so the budget is not smeared across everything. In March only support was still being hired: $563 for 102 applications.
Ads that learn from your own candidates
HR marks statuses in the CRM: who reached the interview, who got an offer, who started. Those statuses are fed back into Meta, and the algorithm looks for people like the ones who actually relocate. That is how the cost per lead fell from $14+ in December to $5.53 in March.
Who this fits
Who this system fits
- You hire with relocation to Cyprus or within the EU — or look for specialists in Europe in the language you need.
- iGaming, IT, product and service companies — niches where job boards deliver a weak flow.
- Several roles at once or ongoing hiring — a separate campaign for each vacancy.
- The ad budget is sized on the strategy session to your number of roles; in this case — $18/day per campaign, ~$2 700/mo at the peak.
- A willingness to mark candidate statuses (5 minutes a day for HR) — the system learns from them. No CRM? I will provide mine.
- You need a predictable flow of candidates, not one-off spikes of “feast or famine”.
Who this does NOT fit:
- You need one person, one time — the system won't have time to pay off; it's cheaper to fill the vacancy manually or through referrals.
- No willingness to mark candidate statuses — without that feedback the algorithm doesn't learn, and the system loses its main advantage.
Need a predictable flow of candidates ready to relocate?
Request a strategy session
FAQ
Frequently asked about hiring with relocation
Can you really hire people from the EU with relocation to Cyprus through ads?
Yes: in this case 4 months of advertising delivered 773 applications from candidates in Poland, Germany and the Baltic states — 221 reached an interview, and 37 people started work in Cyprus. For example: campaigns ran in parallel across the roles — from support to Influencer Marketing Manager. Why it works this way: targeting by language and geo finds candidates where job boards don't work, while a landing page with a filtering form screens out those not ready to relocate.
How much does it cost to fill a vacancy with relocation through ads?
In this case — $233 of ad budget per employee who started work, and ~$278 per employee who stayed on (an interview — ~$39). For example: over 4 months $8 619 went into ads — that is 37 people who started and 31 who stayed on. Why it works this way: the filtering form and CRM statuses feed quality back into the ads, so the budget is spent on candidates who actually relocate, not on just anyone.
What budget do you need for hiring with relocation?
We size it on the strategy session to your number of roles; you pay the ad budget directly to the platforms. For example: in this case 5 campaigns ran at $18/day — about $2 700/mo at the peak of hiring, while filling just one remaining role in March cost ~$560/mo. Why it works this way: the budget is built from individual $18/day campaigns, so it scales exactly with the amount of open hiring.
Does this system work for iGaming and other “tricky” niches?
Yes: this case is a product company in the iGaming vertical focused on international Tier 2/3 markets, and all 5 roles were filled in 4 months. For example: the hardest specialist roles (Payment, Sales, Influencer Marketing) were filled by March; after that only support was still being hired. Why it works this way: ads don't depend on the niche's reputation on job boards — the candidate sees the specific terms on the landing page and decides for themselves whether to apply.